A blacklist can be a powerful tool for identifying spam email senders, but if you find yourself unfairly blacklisted, it’s maddening. Since sometime last September, roughly 30% of all my outbound customer-related emails have been rejected by the destination email server. Most of these are order confirmations or shipment notifications, and when they go missing, I get lots of frustrated inquiries from customers wondering why they never heard anything after placing an order. The rejections from the destination email server typically look like this:
550-“JunkMail rejected – pdx1-shared-relay1.dreamhost.com
[220.127.116.11]:40663 550-is in an RBL on rbl.unified-contact.com, see
Blocked – see 550 http://psbl.surriel.com/listing?ip=18.104.22.168” (in
reply to RCPT TO command)
Reporting-MTA: dns; pdx1-shared-relay1.dreamhost.com
X-Postfix-Sender: rfc822; email@example.com
Arrival-Date: Mon, 9 Jan 2017 14:07:03 -0800 (PST)
The exact message varies, but it usually mentions being on a realtime blacklist, or simply says my email was suspended, blocked, or refused. Other mail hosts such as Yahoo and Outlook.com take a passive-aggressive approach, and just drop the connection when I try to send email to one of their customers:
mta6.am0.yahoodns.net[22.214.171.124] while sending RCPT TO
Reporting-MTA: dns; pdx1-shared-relay2.dreamhost.com
X-Postfix-Sender: rfc822; firstname.lastname@example.org
Arrival-Date: Wed, 4 Jan 2017 15:51:07 -0800 (PST)
I haven’t tested it thoroughly enough to be certain, but I believe the problem only occurs for auto-generated emails from the BMOW store, and not for customer support emails that I compose manually – even though both are sent through mail.bigmessowires.com to the same destination email server.
Identifying a Spammer
So how did I get on these blacklists? It turns out it has nothing to do with the content of my own emails, but is entirely due to my web and email hosting provider, DreamHost. They offer cheap and convenient hosting, which doubtless attracts a few people using their servers for evil purposes, sending spam. This causes the DreamHost email relay server to be placed on multiple blacklists, affecting all the other DreamHost customers who share that relay. While I only started to notice the problem last fall, this forum discussion reveals it’s been happening since at least 2013.
I’ve contacted DreamHost customer support several times about this issue. At first, they said the problem was resolved, and they had confirmed with all major blacklist providers that the block on the affected relay had been removed. And the situation did seem to improve temporarily, though it was never completely resolved. When the blocks grew more frequent again, I contacted DreamHost a second time on December 8 and received this reply:
sending mail, and it is used by hundreds of individual users. …
Over the last week, we have experienced a surge of compromised customer
SMTP users that were being used to send out malicious emails. Although we
monitor outgoing mail traffic closely and were able to stop these
compromised domains quickly, enough email managed to get through to cause
several blocklist providers to block a percentage of our email servers.
Many providers have already delisted the IP, but some holdouts do remain,
with whom we are actively working to fully resolve the block. If these
rejection notices continue for more than about 48 hours, please don’t
hesitate to let us know.
Sorry, we’re working on it, everything will be back to normal soon. But unfortunately it didn’t go back to normal, and a few weeks later I contacted them a third time. I received a detailed technical reply that focused primarily on a specific provider named 1&1. Apparently 1&1 doesn’t like the way DreamHost mail servers identify themselves when communicating – an issue related to reverse lookups involving a load balancer – so the DreamHost servers get blacklisted regardless of the content of the email. It wasn’t clear if a solution to this identification problem was imminent, or even possible. Customer support also mentioned that it can take up to a month to be removed from a blacklist:
Backscatter, and LashBack), provide a paid “express” delisting, while
imposing an unreasonable long wait for manual or automated delisting (In
the case of LashBack, they autodelist after a month). As this amounts to
extortion, it is Dreamhost policy not to utilize paid delisting services
(they provide no added benefit to customers, encourage “bad behavior”,
and are generally a sign of an overzealous mail system administrator).
It seems unlikely that 1&1 is the only remaining problem, since my emails to domains like Yahoo and Outlook.com are also being rejected. As far as I’m aware, these are unaffiliated with 1&1.
Getting Past the Block
DreamHost’s responses have all been apologetic, giving the impression that service should be back to normal soon. Maybe I should just be patient and wait, but it’s been three more weeks since that last customer support response, and the situation hasn’t improved. The 2013 forum discussion complaining of this same problem proves it’s not a one-time occurrence. And I received no reply to my most recent CS inquiry asking for a status update or work-around suggestions.
Maybe I should move bigmessowires.com to a Virtual Private Server with a unique IP, instead of relying on shared hosting. I’d consider that if I were confident it would fix the problem, but that’s exactly what the 2013 forum poster tried and complained didn’t work. It’s unclear to me whether that was his fault or DreamHost’s. Even if I knew it would solve the email problem, I’m a little reluctant to jump to a VPS due to the extra server admin hassles it would involve. I really like the convenience of shared hosting, where I focus entirely on the content and leave the server administration to someone else.
Perhaps it’s time to migrate the whole site to another hosting provider, but I don’t think so. I expect most other shared hosting providers will have similar issues, and possibly worse service. During the 13 years I’ve been with DreamHost, their customer support has been excellent. This email blacklist problem is the first time I’ve felt let down by their service.
The best option I’ve come up with is to move BMOW’s email functions to a more “trusted” provider, while leaving the web site and store with DreamHost. That would mean monkeying with DNS entries to relocate mail.bigmessowires.com and a few others, or else simply using a different domain like bmowmail.com for all email. Zoho looks like it might fit my needs, and it would be free for my level of usage. I need to dig into the technical details to confirm it would do what I think it does, and would actually solve the blacklist problem.
If you’ve ever dealt with an email blacklist dilemma, or have any other suggestions on how I might resolve this one, please leave your feedback in the comments. Thanks!Read 11 comments and join the conversation